Every online retailer wants to convert more visitors into sales.
Yet, the fact is that 98% of website visitors won’t buy from you the first time they visit your site.
So what can you do about it?
You’ve invested in a fantastic website, with crafted content. It’s bringing in loads of traffic, but you want to increase conversions and sales. This is where retargeting (also known as retarget marketing) comes in.
In this post, we look at retargeting. We explain what it is and how it works. We look at why PPC marketing is a cost-effective tool when it comes to driving sales online.
What is retarget marketing?
Say you’ve been window shopping for something online – perhaps you’re looking for a new pair of trousers.
You head to a website, check it out, compare prices, and then leave the site to do something else. Then you get distracted, or you’re not ready to buy yet. Whatever the reason, you leave the site without making a sale.
For the next week, you keep seeing adverts for that very same coat, from the very same website. It is following you around online.
This is retargeting.
Retarget marketing allows you to follow customers who have been on your site around the web. It places relevant ads in front of them when they are visiting other sites.
Major search engines and social media giants allow users to remarket to their customers.
How retargeting works
With retargeting, you place a bit of retargeting code into your site. This drops an anonymous browser cookie on the visitors that hit that page. You then use these cookies to build a retargeting list. It then hits the list with relevant adverts when they’re browsing the web.
When these visitors leave your website, they’ll start to see clickable ads across other sites. This drives them back to your site!
For this reason, retarget marketing tends to be particularly effective for online retailers selling consumer products.
Why you need it?
Done right, as part of your wider digital marketing and paid advertising strategy, retargeting works. It helps to improve conversion rates turn one-time web visitors into paying customers.
The big benefits with retargeting over other forms of digital marketing are:
- It’s targeted: You know retargeting is hitting the right people, because they’ve already spent time looking at your product or service. This is reflected in up to 10x the click through rate when compared to display ad campaigns.
- It drives traffic and increases conversions: Retargeting pushes potential customers back to your site. It raises awareness of your brand. It increases the chances that visitors convert into paying customers by around 70%!
- It’s cost effective: Cost per click rates for retargeting tend to be less expensive than search ads
Retargeting isn’t a silver bullet. There are other forms of marketing that work more effectively if you’re looking to drive traffic to your site. These include content marketing, AdWords and display. What retargeting is, is an effective tool to improve conversion rates.
How we can help
Is your business converting traffic into sales? Want to do more business online? Are you looking for a reliable PPC agency?
At The Forge Digital, our digital marketing team specialises in helping businesses to achieve their objectives. We do this through effective, targeted and tested digital marketing support. We work with you to understand your business, audience and goals. We’ll create, develop and put in placet an effective strategy focused on your goals.
For more information, get in touch with us today at 0333 050 6840. You can also email us [email protected]