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What Is Search Engine Optimisation (SEO)?

What Is Search Engine Optimisation (SEO)

Here at The Forge Digital, we provide a full SEO package tailored to our clients needs. We have put together a simple list of questions and answers which we get asked regularly. These should help you understand what SEO is and how it can benefit your business.

1. What Is SEO?

SEO is about making sure your website provides information that people need.

It involves using search terms that customers use when searching for solutions online. It helps to present the information so that it will rank higher in Search Engines.

When businesses create content that is useful, it will help them get higher search engine traffic.

2. What Does SEO Mean?

SEO stands for Search Engine Optimisation.

3. Why Is It Important?

If you want to attract new business from SEO, it is imperative to have SEO in place.

A well-executed SEO strategy will make sure your website gets found by the right people at the right time. It will give your business a good stream of sales enquiries. In turn, creating more sales for your business.

4. What Is SEO Writing?

It is creating content that uses key words that customers use when searching online. This is usually when they are looking for a specific product or service.

The term SEO writing is often referred to as creating content marketing.

5. What Are The Tools Used For SEO?

Businesses can avail of many different software tools for creating SEO. These include Google’s Page Speed Tool. Their Structured Data Tool can also be used to ensure Google better understands your content.

There are also tools such as SEMRush. This allows you to analyse competitors websites. This can be used to find valuable search terms to use in your search content.

6. How Important Is SEO?

SEO is important if your business strategy depends on attracting potential customers online. It’s not the only factor you need to consider. PPC and Social Media being two others. However, if you want people searching in Google to find your business, SEO matters.

7. What Are The Benefits Of SEO?

An effective SEO strategy that makes sure your ideal customers find your website will create a steady stream of enquiries.

If you handle these enquiries correctly, this will, in turn, generate revenue for your business. So the main benefit of SEO can be business growth.

8. How Often Should SEO Be Carried Out?

Given the importance of SEO, it needs to be done on a weekly basis.

9. What Skills Do You Need For SEO?

The basic skills required are good analytical skills, and the ability to create interesting content. There are other skills which can be learned along the way.

10. How Often Should You Blog For SEO?

The more often you can create compelling content designed to attract your ideal customers, the better. This doesn’t mean creating short, low-quality blog posts; it means creating the sort of content people will enjoy reading and find useful.

If you have any further questions about our SEO Services, then please click here

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